Choosing the Right Roofing Materials: What Property Owners Often Miss

Most roofing problems don’t happen because of bad installation alone. 
They happen because the wrong roofing material was chosen for the climate, building type, or budget. 

 
At Hall Bros Lumber, we work closely with contractors, builders, and property owners across the Southeast. Over the years, one pattern keeps repeating: 
Many roofs fail early not because they were installed poorly, but because the material was never suited for the job in the first place. 
Understanding roofing materials — and where each one actually performs well — can save thousands in repairs, replacements, and energy costs. 
 
Why Roofing Material Choice Matters More Than Ever 


Roofing materials are often chosen based on: 

  1. Initial cost
  2. Familiarity
  3. Manufacturer marketing
  4. What was used on the last project 
  5. But climate conditions in the Southeast place real stress on roofs: 
  6. High UV exposure 
  7. Heavy rain and storms 
  8. Strong winds 
  9. Heat and humidity 
  10. Temperature swings in certain regions 


Materials that perform well in cooler or drier climates may wear out much faster here. 

Common Misunderstandings About Roofing Materials 


1. “All roofing materials work the same in most climates” 
They don’t. 

 
A roofing system that performs well in northern states may degrade faster in Southern heat and sun. UV exposure, moisture, and thermal expansion all affect material lifespan. 

 
2. “More expensive always means better” 
Not necessarily. 

 
Some premium-looking materials require more maintenance or are less forgiving in extreme weather. In many cases, material suitability matters more than price. 

 
3. “Manufacturer warranties cover everything” 
Warranties vary widely and often depend on: 


Proper installation 
Maintenance history 
Specific environmental conditions 


It’s important to understand what is covered and what isn’t before relying on a warranty as protection. 


Roofing Materials That Perform Reliably in Southern Conditions 


Based on supplier data, contractor feedback, and long-term use, these roofing systems tend to perform consistently when used in the right applications. 

 
1. Modified Bitumen Roofing 

 
Best for: 

  • Flat or low-slope roofs 
  • Commercial buildings 
  • Certain residential applications

Why it works: 

  • Strong resistance to moisture 
  • Handles temperature changes well 
  • Durable in high-UV environments 


Considerations:

  •  Requires proper installation
  • Best installed by experienced crews 
     
    2. Metal Roofing Systems 

 
Best for: 


Residential and commercial buildings 
Areas with high wind or storm exposure 


Why it works: 


Long service life 
Strong wind resistance 
Reflects solar heat, improving energy efficiency 


Considerations: 


Higher upfront cost 
Requires correct fastening and detailing 
 
3. Synthetic Slate and Shake 

 
Best for: 
Homes needing traditional aesthetics 
Projects where weight matters 


Why it works: 
Lighter than natural slate 
Resistant to moisture and insects 
Consistent appearance over time 


Considerations: 
Quality varies by manufacturer 
Must be installed per specifications 
 
4. TPO and PVC Single-Ply Membranes 

 
Best for: 
Commercial flat roofs 
Modern residential designs 


Why it works: 
Heat-welded seams reduce leak risk 
Reflective surfaces help lower cooling costs 
Performs well in high-heat regions 


Considerations: 
Installation quality is critical 
Not all membranes are equal 
 
5. Advanced Composite Shingles 

 
Best for: 
Residential homes 
Areas prone to storms or hail 


Why it works: 
Improved impact resistance 
Better wind ratings than standard asphalt 
Longer lifespan when properly installed 


Considerations: 
Costs more than basic shingles 
Performance depends on product grade 


Understanding Real-World Performance (Not Just Labels) 


Manufacturer ratings are useful, but actual performance depends on: 

  • Local weather conditions 
  • Roof slope and design 
  • Ventilation 
  • Installation quality 
  • Maintenance 


For example: 

  • Standard asphalt shingles may last less in high-UV areas
  • Metal roofs often exceed expected lifespan when installed correctly 
  • Synthetic materials tend to perform more consistently across climates 


This is why material selection should always be tied to location and use case, not just advertised lifespan. 


The Cost of Choosing the Wrong Material 


Short-term savings can lead to: 

  • Early replacement 
  • Higher energy bills 
  • Storm damage repairs 
  • Insurance complications 


In many cases, choosing a better-suited material upfront leads to: 

  • Lower maintenance
  • Better energy efficiency 
  • Fewer repairs over time 
  • Higher property value retention 
     

How Hall Bros Lumber Helps 

At Hall Bros Lumber, we don’t push one “best” roofing product. 


We help contractors and property owners: 


  • Compare material options honestly
  • Understand where each system performs best 
  • Source reliable, proven roofing materials 
  • Match products to project requirements 


Our goal is simple: help you build roofs that last, not roofs that come back with problems. 
 
Practical Advice Before Choosing a Roofing System 

Before finalizing a roofing material, consider: 

  • Local weather exposure 
  • Roof slope and structure 
  • Building use (residential vs commercial) 
  • Energy efficiency goals 
  • Long-term maintenance expectations 
  • If something sounds “too good to be true,” it usually is. 


Final Thought

A roof is not just a surface — it’s a system. 
When the material matches the climate, design, and installation method, performance improves dramatically. 
Choosing the right roofing material is less about hype and more about fit. 

 
For material guidance, availability, and practical recommendations, speak with the team at Hall Bros Lumber. We’re here to support informed decisions, not sell shortcuts. 

dave hagedorn